More and more, Employers face considerable challenges in relation to health and well-being of employees. Wellness, working environment, health engagement, self-care motivation, fitness, etc. These are all investments that Employers do aiming at lowering health risk and at healthier employee population. What is the return of these investments? Attracting and retaining critical workforce and mitigate negative impact of poor health on operational costs.
It is also an acknowledged truth that poor diets are among the most significant causes of ill health. For example, poor quality nutrition associated with sedentary life are major factors of overweight and obesity.
A growing trend among Employers: focusing also on nutrition and not just on fitness.
Affordability and availability could be factors that are perceived as a barrier to access to healthy food. Extra Virgin Olive Oil for example, is a very important component of our our daily diet but often considered too expensive and/or not available in the desired quality.
By reasoning along these lines, we came to the conclusion that offering our high quality produce of olive oil not just to end consumers but also to Employers buying on behalf of their employees could be a win-win solution. A solution that provides guarantee of high quality and a competitive price. How?
Guaranteed quality - buying directly from the producer. We are an Olive Farm cultivating and harvesting our own orchards. No intermediaries and no unnecessary sophistications. We do sell what we produce and also consume ourselves.
Competitive price - This is possible because pooling together a minimum number of buyers allows us to achieve cost synergies and consequently a more competitive price.
We offer a wide packaging range from half-liter to 5 liter can . For more information about our packaging please visit our store. We can also personalize the label with Employer's logo and name. We take care of the whole process, from online individual order collection, to delivery to and payment.
What about tasting our Extra Virgin Olive Oil before considering buying?
Yes. It is possible, at no cost and also with no commitment! Learn More
We have a 30-day, no question asked, cancellation policy. Once the order is submitted you can cancel it with a simple email to firstname.lastname@example.org within 30 days. In case of cancellation we will refund 100% of your money within 14 calendar days from your cancellation request. Any transaction cost will be incurred by us. Following your cancellation, in case we require return of the product we shipped to you, the cost for the return shipping is also incurred by us.
For more information or clarification about our cancellation policy, please do not hesitate to write to us at email@example.com.
This is the rule of law and we follow it rigorously, but we do more to protect our customers...
Either you pay by credit card or PayPal your are entitled to PayPal buyer protection.
Furthermore, we are 100% confident in our product, a customer can return at no cost, at any time... not within 14 or 30 days as stated by EU consumer protection rules, literally "at any time" and 100% money back. Our Olive Oil is a real Italian product made with our own olives, cultivated and harvested by us. We are not mad, we genuinely believe that a satisfied customer is in our interest.
What about if you receive the parcel seriously damaged? We will send you a new one, at our expenses of course. Unfortunately, during peak shopping periods couriers might deliver damaged parcels. It is not an obligation of yours, if you see that the packaging is damaged please "accept with reserve". It will help us claim back from the shipping company.
From Tree to Table
Olive Oil has only recently gained its place in the kitchens and diets of those foreign to the Mediterranean. In the United Kingdom of 20 years ago for example, olive oil was unheard of by the mass and practically non-existent in the food distribution chain.
In our modern day however, olive oil is recognized as a healthier alternative and found to be widely available in both supermarkets and restaurants across Northern Europe.
There is currently a vast range of olive oil on the market. Unfortunately for the consumer this often makes purchasing a product of quality at a fair price a tricky feat.
Next time you walk into a supermarket or food store take a look at the extra virgin olive oil section. You will undoubtedly find that the price range is extremely broad, from bottles being sold at €3 up to €12. With this in mind, take a moment to consider…are these all of the same quality? Are they all extra virgin olive oil? But most importantly, ask yourself, can I be certain that the more elevated price indicates superior quality? Well, no.
There is a much higher chance of purchasing a fair valued, quality product when one buys directly from the producer.
Hitherto, how can you yourself buy from the producer if you are living in a city like Amsterdam, London or Copenhagen where there aren’t really very many olive groves around? Thankfully, magical new technologies, such as the internet, can help. As small producers of olive oil, with family owned groves located in Southern Italy we are able to ship our Extra Virgin Olive Oil to customers across Europe upon request. Literally, from tree to table.
Please go to our store if you wish to submit an order.
Ecosystem or Factory?
On our farm the greatest efforts are made to practise sustainable farming. Nature-based agriculture is an assurance of high quality produce at a fair price for the consumer and a reasonable profit for the farmer. Green manure (sovescio in Italian) is one of the best contribution to sustainable agriculture.
Green manure is obtained by growing "cover crops" at the end of the season to prepare the soil for the succeeding one. Cover crops become green manure by ploughing in just before ripeness into seeds/fruit. The primary function of green manure is to increase soil fertility without the use of any chemical fertilisers or pesticides.Fava beans are one of the most commonly used cover crops for improving olive orchard soil fertility. Fava beans are planted/sowed at the end of olive harvesting season around November/December and grown until March/April.
The photo above shows our orchard in early April with fava plants ready to be ploughed in. Favas belong to the legume family and are particularly beneficial to olive soil because they produce a significant amount of biomass, plus their leguminous nature enriches the soil with a large amount of nitrogen.
At Azienda Agricola Gorrasi green manure in conjunction with animal manure are very important to produce our high quality Extra-Virgin Olive Oil. We definitely aim at making an ecosystem of our farm rather than a factory.
What is Extra Virgin Olive Oil?
If we go to a grocery shop we usually find a wide range of Olive Oil and few labelled as Extra Virgin. The latter is rightly considered premium Olive Oil, top of quality and the most expensive.
A true Extra Virgin Olive oil is immune from defects and it has a “fruity” taste of fresh olives. In fact, it should be the result of cold-pressing or mechanical pressing of fresh and integer olives.
From a chemical point of view there are specific parameters that qualify an Olive Oil as “Extra Virgin”. These are the most important:
Oleic Acidity is certainly the most popular parameter among consumers. It is a qualitative indicator. The higher it is the lower is the quality of the oil. The degree of Acidity is directly correlated with fatty acids which are consequence of hydrolysis. Acidity provides an indicator of how olives are treated from harvesting to milling. Good quality requires olives to be harvested at the right degree of ripeness, properly stored and pressed as soon as possible: ideally within 24-48 hours from harvesting.
Peroxide, K 270, K 232 and Delta K indexes are parameters that help detecting the oxidation of the oil and also help detecting possible blends or adulterations with other refined oils.
In practice, producing an Olive Oil that meets all the above parameters is not difficult: it requires correct harvesting and mechanical pressing within 24-48 hours. Unfortunately, there is a quicker and much cheaper alternative: adulteration and blending of refined oils. Of course in this case quality is low to the point that the product could be bad for consumer health.
How can consumers be sure of buying a genuine Extra Virgin Olive Oil? Unfortunately just reading labels is not always a guarantee of quality. The ideal solution is buying from olive farmers or as close as possible to a milling plant. The majority of consumers cannot buy from a farmer or an oil mill, in this case check the price. Bringing on the shelves an Extra Virgin Olive Oil at a price below Euro 6 per litre it is a very hard challenge.
Buy from producer
In supermarkets we can buy plenty of olive oil, many varieties with a wide range of prices. Why bothering buying from a producer? It requires time and it is more expensive. This is how it looks but...
Let's talk about quality and price, focusing on high quality olive oil only.
Producing high quality extra virgin olive oil implies level of costs that do not differ much between small and big producers. Harvesting techniques for the producer with 500 olive trees are similar to those adopted by a producer with few thousands trees. Consequently, synergies due to economies of scale do not have a significant impact in this sector.
In Italy, the cost to produce a litre of high quality extra virgin olive oil is between four and five Euro. This is the pure production cost when the product is leaving the pressing plant. It does not include stocking, bottling, labelling, marketing, distribution and commercial costs.
How can it be possible to buy olive oil labelled "extra virgin" in the supermarkets for prices in a range between three to six Euro? Sometimes we find so called "extra virgin" even below three Euro for the 0.75 bottle.
Prices below a certain level can be justified only with lower quality. A litre of high quality extra virgin olive oil, simply cannot land on our dining table for less than eight Euro.
As producers, we have decided to propose our product directly to the consumer. Cost saving for not using intermediaries and distribution industry allows consumer saving and investments to maintain high quality standards.
If you would like to try our super quality extra virgin olive oil, please order at our store.