Every year between October and December, olive oil season reaches its peak. In fact, these days, olive farmers are constantly visiting orchards to monitor so called veraison process (invaiatura in Italian).
Veraison literally means change of color which characterizes the ripening process. Olives are drupes: a fleshy fruit, with thin skin and central stone containing the seed. During the ripening process the olives’ color changes from green to black while going through several shades of purple/pink.
An olive harvested too early, when still solid green, would produce an olive oil with a very strong and acerbic taste. On the other hand, if olives are harvested at the very end or after veraison process, the oil tends to have a fatty taste. The colour of the oil is also affected, from dark-green to yellow-green.
Olive farmers will start harvesting the olives when they are in the middle of veraison, before full ripeness.
We estimate that in four or five days at the latest, we will start harvesting our orchards. The season is expected to be abundant and of good quality. However, this is not a guarantee of high quality extra virgin yet!
For excellent quality, it is indispensable to take the integral and fresh harvested olive fruit to the mill. A damaged fruit would cause excessive oxidation affecting the quality of the pressing output.
As per tradition, our customers can start buying our new olive oil at a small discount on the full price. This year we are also offering new packaging. We introduced 500 ml and 750 ml bottles.
For our new customers, that wish to try without committing to a larger order, we are offering 10 half-litre bottles at a very competitive price that includes shipping cost.
To learn more please visit www.oliogorrasi.com.
On the market, there are hundreds of offers of Extra Virgin Olive Oil with prices ranging from less than €3 to more than €30 per liter. In most cases, these are products that are the result of refining or blends of oils of different origins. The standard, often mediocre, varies a lot.
Is it still possible for the final consumer to select and purchase a 100% Italian Extra Virgin Olive Oil of guaranteed quality? Yes, it is possible.
Few common sense rules can help:
Azienda Agricola Gorrasi is a small farm that produces olive oil from olives grown and harvested from its own olive orchard. New olive oil will be shipped in about six weeks.
For shipments within Italy shipping is free. For shipping within the European Union we apply a flat shipping cost of €28 which is about 50% lower than real cost.
Special terms apply for group orders. Please contact us for a quote.
Buy now on our online store.
Olive Oil has only recently gained its place in the kitchens and diets of those foreign to the Mediterranean. In the United Kingdom of 20 years ago for example, olive oil was unheard of by the mass and practically non-existent in the food distribution chain.
In our modern day however, olive oil is recognized as a healthier alternative and found to be widely available in both supermarkets and restaurants across Northern Europe.
There is currently a vast range of olive oil on the market. Unfortunately for the consumer this often makes purchasing a product of quality at a fair price a tricky feat.
Next time you walk into a supermarket or food store take a look at the extra virgin olive oil section. You will undoubtedly find that the price range is extremely broad, from bottles being sold at €3 up to €12. With this in mind, take a moment to consider…are these all of the same quality? Are they all extra virgin olive oil? But most importantly, ask yourself, can I be certain that the more elevated price indicates superior quality? Well, no.
There is a much higher chance of purchasing a fair valued, quality product when one buys directly from the producer.
Hitherto, how can you yourself buy from the producer if you are living in a city like Amsterdam, London or Copenhagen where there aren’t really very many olive groves around? Thankfully, magical new technologies, such as the internet, can help. As small producers of olive oil, with family owned groves located in Southern Italy we are able to ship our Extra Virgin Olive Oil to customers across Europe upon request. Literally, from tree to table.
Please go to our store if you wish to submit an order.