10 second focus: buy your food directly from the producer. We produce Extra Virgin Olive Oil.
5 minute focus: If instead, you have five minutes to reflect about your food, please read below. All comments are welcomed.
In high-income countries, consumer preference for local, unprocessed foods represents a growing trend. Scientific evidence is also suggesting that big food corporations (BFCs) are taking this aspect into account and diversifying their products.
In fact, in high-income countries, BFCs are trying to respond to consumer demand with healthier foods, while in low income countries their offer is still based on more processed, fatty foods (see source note below).
With this in mind, should consumers be appointing big brands the responsibility of meeting demands for low processed food? Not necessarily. There is a more effective direction which benefits all parties involved, producers and consumers.
The time in which so called convenience food, provided by big brand, can be traded with higher quality at a fair price has come. Between big brand and the source of our food there is a long filière of economic subjects.
With the advent of digital technologies, these subjects are no longer necessary. If we are wanting for authentic, quality food, let’s look no further than the actual producer who usually is “local”, “small” and most usually brand-less.
Thus, are big brand foods bad? No.
However, evidence and new technologies are suggesting that big brand is no longer the most efficient model to deliver natural, healthy food to customers. There is a more effective method: go directly to the source, to the producer. How can this be possible if, the big grocery store is within walking distance, yet the producer is nowhere within the same range?
We are living in times where we address our questions to Google. So let’s indeed ask Google. There is a growing number of producers that are able to deliver quality food to our table, free of intermediaries. This yields at least two positives:
1) The responsibility chain is much shorter, we can address any issue directly to the producer who has no interest other than providing quality at a fair price.
2) We cut away a number of layers in the distribution chain that are no longer adding value but increasing cost.
If you wish to buy Extra Virgin Olive Oil directly from the producer check our our website.
“A number of studies now show distinct differences in the nutrient content of the same products of some multinational companies in different countries (35). This is of concern, as research suggests that there is increasing penetration by multinational food companies, such as Nestlé, Kraft, PepsiCo and Danone, in LMICs (editor note: low and middle-income countries), where consumption of unhealthy commodities is reaching levels presently observed in high-income countries (36).” Source